Introduction

What This Course Will Teach You

Over the next 10 lessons, you’ll learn:
✅ How to uncover what your customers really want
✅ Why most customer research fails—and how to do it better
✅ A step-by-step approach to gathering and using customer insights
✅ How to ask the right questions during interviews
✅ Tools like the Focus Wheel to turn insights into action

By the end of this course, you’ll have a clear process for understanding customers and making data-driven product decisions.

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