Decode What Your Customers Really Want.

Join my free 10-day email course to uncover hidden customer insights, avoid costly product mistakes, and create solutions that truly resonate.

How It Works:

Sign Up: Create your free account to access the Library for Innovation and Circular Economy and unlock the email course.

Get Started: Receive one lesson daily for 10 days, straight to your inbox.

Explore the Library: Enjoy exclusive resources, guides, and templates to deepen your learning.

What You’ll Learn in This Course:

Why customers really buy: Discover the emotional, social, and functional jobs driving their decisions.

How to ask the right questions: Conduct interviews that reveal actionable insights while avoiding biases.

The customer’s buying journey: Understand the triggers, phases, and decision-making points that guide their choices.

Forces driving and blocking decisions: Learn to identify and overcome the habits, anxieties, pushes, and pulls shaping behavior.

Turn data into action: Use tools like the Focus Wheel to prioritize insights and make confident product decisions.

Why This Course?

Save time, money, and resources by avoiding wrong product ideas

Reduce the risk of failure with data-driven decisions.

Build solutions that your customers truly want.

Who Is This For?

Product managers and developers seeking clarity in customer needs

Innovators looking to validate their ideas and accelerate time-to-market.

Anyone tired of guessing what their customers want.

This course is designed by me, Florian Hameister, a product development expert with over 10 years of experience helping businesses uncover customer insights and create successful products.

Copyright 2023 by Florian Hameister - www.florian-hameister.de